Frequently Asked Questions

SEO is crucial for small businesses in many ways. Not only to increase visibility and enhance your online presence but also to make it easier for potential customers to find you in the search engine results. When partnering with EWS you will not only be able to compete effectively, build credibility and enhance user experience but also attract targeted traffic with our optimized keywords and ability to adapt to digital trends further driving local foot traffic to your business.

With EWS, you will have a dedicated customized team assigned to your business’ project. Not only will we be optimizing and / or building you a new website with quality content but we will ensure that you have a user-focused design. In the background, EWS will also be working on all the technical SEO aspects like backlink building to ensure that we are continuously boosting credibility and authority within Google’s eyes. Along with continuous monitoring of website performance and user behavior to adapt our strategies over time to maintain and improve results. EWS’ has a large team of specialists, all with their own department expertise rather than our knowledge being spread thin; with this unique approach we are able to stay updated with search engine algorithm changes and ensure your website remains compliant and competitive in the long run.

Unfortunately, no reputable internet marketing company can promise top place rankings. There are many variables that go into how Google orders their rankings, some we can control and other we cannot. Search rankings depend on numerous factors, and they can change over time. Our goal is to maximize your online visibility and traffic, providing you with the best possible results given the competitive landscape and the complexity of search algorithms.

Yes, Absolutely! We specialize in a large variety of local seo industries, so please check out our case studies results and feel free to reach out if you have any questions.

The time it takes to see significant results from SEO can vary, but generally, it often takes several months. It’s important to understand that SEO is a gradual and ongoing process, as search engines need time to index and rank your content. However, small improvements may be noticeable within a few weeks. The pace of results can depend on factors like the competitiveness of your industry, the quality of your SEO efforts, and the state of your website. Long-term success in SEO is built over time, and it’s not a quick-fix solution.

Our SEO services are typically structured with a 12-month minimum agreement. Pricing can vary based on the level of aggressiveness required and the competitiveness of your industry. We can provide a customized quote after assessing your specific needs and goals. Payment terms will be outlined in our service agreement.

The quick answer here is yes, but more importantly is the question—Why? The EWS team completes painstakingly detailed work in web design, SEO, and internet marketing that will garner results over the weeks and months that follow. Much of the work is done upfront, then managed and tweaked over time; each effort builds on the others and improves customer conversion, rankings, brand recognition, and lead generation as it does so. Doing all that work upfront and then leaving it unattended is wasted work for us and uncompleted potential for you. A one-year contract protects us both from that happening.

For brand new businesses, we offer a comprehensive range of services to kickstart your online presence and growth. We understand that the early stages can be challenging. Our services include:

Brand Awareness: We can help establish your brand’s online presence through website development, social media setup, and initial content creation to introduce your business to your target audience.
Google AdWords (Pay Per Click) and Google Guaranteed (Local Service Ads): If you need immediate results, our Google AdWords and Google Guaranteed services can drive instant traffic and inquiries, particularly if you offer local services.
Facebook Ads: With a low budget, businesses can run cost-effective ad campaigns. Facebook’s extensive user base and ad formats boost brand visibility and engagement which can jumpstart growth and establish an online presence.
SEO Starter Packages: We offer small, budget-friendly SEO packages tailored for new businesses. These packages lay the foundation for long-term organic growth, even though it might take some months to achieve substantial results.

We understand that every business is unique, and we’ll work with you to choose the most appropriate services based on your goals, budget, and timeline. Our aim is to provide a holistic strategy that combines immediate results with sustainable, long-term growth for your brand-new business.

SEM stands for Search Engine Marketing, which is a digital marketing strategy aimed at increasing a website’s visibility in search engine results pages (SERPs) through paid advertising. SEM typically involves using paid advertising platforms like Google Ads (formerly known as Google AdWords) to promote products or services.

When starting a Google AdWords campaign, it’s important to understand that it typically takes some time for Google to gather data and assess your campaign’s performance. In the initial 30 days, your campaign is essentially in a learning phase. Google is getting to know your business, and it relies on user responses to determine how well your campaign has been set up.

How soon you’ll see significant results can depend on various factors, including your industry, competition, budget, etc. While some businesses may start seeing positive outcomes within the first month, it’s more common to expect noticeable improvements after two to three months as Google accumulates data and trust.

Remember that patience is key, and consistent optimization by knowledgeable professionals can accelerate the process. Our team is committed to setting up your campaign correctly and sending the right signals to Google for a quicker trust-building process, but please be prepared for some initial learning and adjustment period.

A database reactivation campaign is a win back marketing strategy aimed at reconnecting with past clients or customers who have engaged with your business in the past but have become inactive. It typically involves using email and / or text message marketing, to re-engage and rekindle their interest.

Here’s why it’s important to market to your past clientele:
Customer Retention: Statistics consistently show that it’s more cost-effective to retain existing customers than to acquire new ones. Reactivating past clients helps maintain a loyal customer base.
Increased Revenue: Past clients are more likely to make repeat purchases. According to the Harvard Business Review, even a 5% increase in customer retention can boost profits by 25% to 95%.
Word of Mouth: Happy past clients can become brand advocates and refer new customers to your business, increasing your customer base.
Cross-Selling and Up-Selling: Reactivating past clients gives you the opportunity to introduce them to new services, products, or special discounts, potentially increasing the average transaction value.
Personalization: You already have data on your past clients, making it easier to create personalized and targeted marketing messages that resonate with their needs and preferences.
Cost Efficiency: Text message marketing can be a highly cost-effective way to reach past clients, as it often has a higher open and response rate compared to other forms of communication.

Reputation management is a comprehensive strategy to shape and maintain a positive online image for your business. It involves encouraging customers to provide feedback and ensuring that their reviews are appropriately addressed. Here’s how it works:
Review Solicitation: Reputation management begins by encouraging customers, particularly happy ones, to fill out a customer survey. This helps identify satisfied customers who are likely to leave positive reviews.
Review Publication: Happy clients who complete the survey are prompted to leave a review on a chosen platform, such as Google, Yelp, or Facebook. This boosts your online presence with positive feedback.
Private Feedback Handling: Any negative feedback is directed to an appropriate team member within the company for a private response. This allows you to address and resolve the issue internally before it becomes a public concern.
Online Reputation Enhancement: By encouraging positive reviews and addressing negative feedback internally, your business can build a strong online reputation, which can attract more customers and improve your credibility.

Reputation management is a proactive approach to maintaining a positive digital image, enhancing your online visibility, and ensuring that customer concerns are addressed promptly and privately. It’s a valuable part of internet marketing, as it directly impacts your brand’s perception and success.

The results of a local Facebook campaign can vary, but it’s important to understand that it’s primarily based on building trust and brand recognition. Just like other forms of paid advertising, such as pay-per-click, results can vary on the amount of competition in your area, but even more so your offer is incredibly important. We have had many clients start getting leads within a few days, but others that had a weak offer struggle to get leads all together. We will do some market research to guide you on what we find other similar companies are doing for offers, and if they have been running those ads successfully for a while, chances are they are winning campaigns. Clearly having a offer just like a competitor won’t be good, so we do need to make sure your offer is unique in your market.

The timing for seeing significant results depends on various factors, including your specific goals, target audience, budget, and the competitiveness of your market. Generally, you can expect to notice initial engagement and brand exposure within the first few weeks. However, building trust and brand recognition typically takes several months to see substantial and lasting results.

It’s essential to view your local Facebook campaign as a long-term strategy for establishing a strong online presence and nurturing a loyal customer base. Over time, your brand recognition and trust within your local community will grow, contributing to the campaign’s success.